Mr. Lee Cheong-geun is the Founder and Chief Executive Officer of SHOEALLS Co., Ltd., a Korean company recognized globally for developing the World’s No. 1 AI Smart Functional Shoes—innovative footwear that integrates science and technology to promote musculoskeletal health and overall well-being.

A pioneer in functional shoe technology, Mr. Lee has led SHOEALLS to achieve remarkable international success, winning Gold and Special Awards at the Seoul, Swiss, German, and U.S. International Invention Exhibitions. His company’s products hold GMP, FDA, and CE certifications, reflecting their quality and global competitiveness.

Mr. Lee holds an Honorary Doctorate in Business Administration from Gimcheon University, Korea, in recognition of his outstanding entrepreneurial and innovative contributions. Featured widely in media, including the MBN success documentary “The Best,” he continues to champion the vision of creating healthy and happy functional shoes for the world, guided by the belief that “the foot is the second heart.”